Somebody is running around the town of London posting platitudinal messages on available surfaces with the sole aim and pleasure of getting their messages posted on Instagram.

I find them a little basic, but nonetheless, I do admire the effort that this artist is making to uplift the spirits of the hard-pressed Londoners amid their daily slog to make a living in the “Big Smoke” .

What I appreciate even more, though, is that the intended audience won’t swallow these messages without a challenge. This upgrade to ‘debate status’ totally vindicates my compliance of fulfilling their need of recognition on social media.

So, go London, and “Keep calm and hustle on”.